You may or may not be aware, but Ninja Theory donated all of their proceeds from the sale of Hellblade: Senua’s Sacrifice on World Mental Health Day (October 10th) to charity, and raised raised £60,798.80 (approx $80,000/€69,000) for mental health charity Rethink Mental Illness.

Tameem Antoniades (Ninja Theory co-founder and Chief Creative Ninja) said ‘We’re proud of our fans for showing their kindness towards others who, like our hero Senua, need our help and support to continue the good fight. Our donation to Rethink Mental Illness will impact many people’s lives in a meaningful way and help shed light on their darkness. Our small gesture has made a big difference. Thank you.’

Rethink Mental Illness exists to support and campaign for those severely affected by mental illness. They help millions of people affected by mental illness by challenging attitudes and changing lives. Jemima Woolgar (Rethink Mental Illness Events & Community Fundraising Manager) said ‘Your generous donation will make a big difference to the work that we do here at Rethink Mental Illness. The donation is the equivalent of employing two of our full-time colleagues to answer calls to our advice and information line, helping people newly diagnosed with mental illness get more information and support – which is fantastic.’

Funding two employees to answer phones may not seem like a big deal, but just one person answering a phone can help provide a safe haven to a large number of people per day. In some cases, it’ll mean saving lives. It’s great to see developers, especially ones making games with a type of social awareness, putting forth funds to the betterment of others. Hellblade serves as a dive into mental illness, so helping an organization such as Rethink Mental Illness is huge. Our hats are off to them, and we are very happy to see the work RMI will be able to do with this donation.